As organisations continue to scale and increase production, they also must account for more responsibilities and more risk. All it takes is for a single piece of product coming from your company to be discovered as defective, and for you to be found liable for the issue, and suddenly you may be facing public criticism, government investigations, a product recall and potential irreparable financial or reputational damage.
There are three primary types of product liability claims, including:
Because of how damaging a product liability issue may be for organisations, it is necessary for you to take extensive precautions in order to protect both your customers and your company.
There is already more than enough inherent risk coming from your own company’s day-to-day operations without also having to bear that of other organisations. Having effective risk transfer programs allows you to avoid being blamed for claims stemming from liabilities caused by others outside of your business.
When working with contractors, suppliers and other partners, your organisation should document written legal agreements before the business relationship begins. If you don’t have these kinds of agreements in place, it is possible that decisions regarding who is liable for a product liability claim could be decided in court.
If your company is involved with managing or importing products, components or raw materials that will eventually be transferred to another party, you may be held fully responsible for the products complying with certain safety standards. In these situations, you may be the party charged with not only checking that the product is compliant with industry standards and government regulations upon its arrival, but also that the appropriate warnings, labels and instructions are provided for the next recipient after you pass the goods on. Due to the seriousness of these responsibilities, your organisation should take the time to communicate with your suppliers about any relevant information that might pertain to product liability should a claim arise in the future.
One of the best ways to make defects within products as unlikely as possible is to have the safety of the eventual user in mind from the very inception of the product. From the start of the design process, your organisation should emphasise making the product reliable and safe. Conduct safety reviews during the design process that consider the specific purpose of each product and what risks may stem from its use.
During your design process, be certain to reference your product against industry standards and government regulations. Provide clear instructions, labels or warnings for each product, and continue safety reviews even after the product is on the market in order to be sure that it has remained up to code with current standards.
Even with the correct precautions and proper procedures, it is possible that your organisation may eventually face a product liability claim. One of the best ways to be prepared for such a situation is by having essential records at your fingertips should they become necessary.
Documentation that should be secured and backed up electronically includes:
Your organisation should establish a document retention policy so that you are always prepared in the event that you must defend against a claim.
The satisfaction of your customers is the foundation of your organisation’s success. Naturally, you should be putting a large amount of value in what you hear back about your products. But, listening to feedback is not only an important step in improving future products, it is also an imperative part of knowing if a product already on the streets may be defective or even dangerous.
In the event that a defective product reaches the market, it is possible for organisations to avoid major consequences, such as the negative publicity of a product recall. These situations may often be avoidable if your company is being thorough in reviewing complaints and responding to criticism. Hearing about a potential defect from a customer before the product causes harm or the issue reaches the public eye can save your organisation a great deal of time, money and trouble. As such, consider taking the time to provide an easy feedback system through which customers can ask questions or share concerns, and be sure to monitor reviews closely.
Product liability can be a complicated subject, but it is one that all organisations should take the time to be educated about. Having the right precautions in place and knowing how to react to a potential claim can make all the difference. Contact us today for more information.
