Attracting Gen-Z Talent For Your Business

Young people at work in a busy insurance office


Generation Z refers to the generation of people born between 1996 and 2012. 

Those born at the start of this generation are in their early 20s and currently account for about a quarter of the workforce. To attract the best of Gen Z talent, employers need to know what engages them: 

  • They’re digital natives. With little or no memory of the world as it existed before smartphones, they’re heavy users of social media and expect information at their fingertips through virtual means. 
  • They crave flexibility. Mental health is a top priority for Gen Z; many would rather have flexible working hours and a healthy work-life balance than a stressful but well-paid job. 
  • They expect diversity. Gen Z is more concerned than older generations about prejudice towards LGBTQ people, gender equality and racism, according to a BBC survey. 
  • They want to change the world. Gen Z desires a strong sense of meaning in what they do and shows interest in social justice, inclusivity and ecological concerns. 

With Gen Z being tech-savvy, socially conscious and highly ambitious, considering these tips can help employers attract the best talent: 

  • Offer perks. Offering flexible working hours and training opportunities may attract Gen Z employees who value work-life balance and personal development. 
  • Highlight company values. By placing a clear mission statement on their website, organisations can show Gen Z candidates how they support the community or safeguard the environment. 
  • Streamline recruitment. Vacancies should be quick and easy to apply for, preferably on a mobile phone, and a decision on applications given swiftly. 
  • Retain talent. Once recruited, Gen Z employees—despite their affinity with technology— prefer human interaction. Thirty-nine per cent prefer to communicate with their employer face to face, and 45% would not tolerate an unsupportive manager, according to a study by the Workforce Institute. Supervisors should arrange regular face-to-face meetings and give real-time feedback, always acknowledging a job well done. 

For more business tips, health and safety advice and company news follow us on social media.